My work questions the ways in which we see, while allowing viewers to experience an act of discovery. Through this questioning and unearthing I bring to the forefront a critical discussion about the illusion of perception—how we see, what we see, and what those observations and resulting judgments mean in the contemporary landscape.
I aim to make viewers grapple with their own preconceived notions of societal norms and symbols, encouraging them to dive into their subconscious in an effort to engage with my visual stories. Questioning stereotypes that persist in society, my work provides a dissenting voice to this structure, and helps to reveal its potentially dangerous ramifications. In my practice, I use various tactics including humor, meditative spaces, enigmatic approaches, and product-based solutions for social criticism, to create an escape, and/or to provide consumer alternatives. I’m particularly focused on the politics surrounding gender and mental health, and I explore the ways in which graphic design can be both ethically impactful and revealing.
Pattern and polished design, along with appropriated imagery, help direct the aesthetics of my work. Collage is part of my everyday workflow, a technique I use often; as I allow the materials to achieve something beyond or in opposition to their original graphic design context, I provide an opportunity to combat the stereotypes and symbols to which they were previously attached. In selecting these materials, I am both a curator and a creator—roles that lead me in the visualization of my practice and its future.
When using a collage-based process, I begin in an analogue fashion, sourcing my materials from ads and other designed materials. Actively engaged with these designed relics, I deconstruct them to pave a new pathway of meaning. I later digitize these pieces, allowing for the repetition of elements (often in the form of pattern) and sleekly designed final products that breathe new life into traditional, consumer-driven design.
Having an active freelance design career in addition to my own practice, I look to artists like Alexander McQueen and Andy Warhol, who successfully merged commercial design and political commentary. While Judith Butler’s theory of gender performativity has greatly impacted my work, I’m equally as influenced by everyday events and observations, human interactions, and news sources. My practice evolves as the world does—as new injustices take hold and new opportunities for change arise, I’m investigating inventive ways to make an impact.